Welcome to
Commerce Essentials.
Commerce Essentials, developed by distinguished faculty and collaborators of UVA’s McIntire School, comprises a growing portfolio of micro-courses. These online-only courses are designed for flexibility, allowing you to take them anytime, anywhere. Explore fresh and evolving business content and acquire essential skills to propel your success.
Course Categories
Our Courses
Business Essentials – Accounting
In this course, students will explore actual financial statements and learn how firms track resources, measure performance, and use financial information for decision-making...
Business Essentials – Finance
This course is an online, self-paced introduction to the role of financial management in organizations. Students will explore actual financial statements and learn how firms track resources, measure performance, and use financial information for decision-making...
Business Essentials – Marketing
Marketing is an essential driver of business growth. Yet, it’s often misunderstood or confused with complementary disciplines like advertising and branding. Whether you are thinking about starting your own business someday...
Business Essentials – Strategic Management
This course is an introduction to the role of strategy in organizations. Students will explore strategic management topics such as competition, industry forces, strategic decision making, and corporate acquisitions...
Communicating with Gen AI: Tools, Techniques
By creatively engaging the capabilities and risks of AI-assisted writing, this course not only encourages you to be a critical consumer of AI texts; it also challenges and empowers you to consider the writer you can and want to be in an era of human-AI coauthorship.
Growing Your Entrepreneurial Business
This course aims to serve as a bridge between brand-new idea generation and fully launched ventures that are ready for the next level of success. In short, we will explore how you can chart a path through the “teen-age years” of entrepreneurship.
How to Find and Engage with Important People
In this course, you’ll learn the mindset, frameworks, and technology tools to find and cultivate meaningful relationships with people that can move your career and ideas forward. You’ll learn from the “greatest of all time” entrepreneurs - how they think about relationships...
Introduction to Entrepreneurship Essentials
This course will cover some of the basic concepts of entrepreneurship starting with a precise definition of Entrepreneurship, Entrepreneur and uncertainty. Students will be introduced to the Prediction Control space that provides a method for Entrepreneurial decision making and action. Within the Prediction Control space, students will be introduced to different practical tools for entrepreneurs including Effectuation. The course will include case studies from experienced entrepreneurs.
Money Matters
This course will introduce a wide range of personal finance topics you will encounter and need to successfully navigate as you grow financially independent. Topics will be covered at introductory levels, to expose you to the range of money-related topics you will likely need to master in the years ahead...
Unlocking Social Media Superpowers
Why do some online spaces just feel right, and others are a turn off? Do you want to help create and nurture positive online social interactions? This course will help you to understand why people join social networks; how platforms shape interactions; and, how you can facilitate positive...