Marketing is an essential driver of business growth. Yet, it’s often misunderstood or confused with complementary disciplines like advertising and branding. Whether you are thinking about starting your own business someday, have a family business you might join, or plan to work in an organization where you will be working in or with the marketing department, this foundational course will provide you with basic marketing principles and strategies.
Online Self-paced8-10 Hours plus independent study time Over a 12 Week Period
Course Facilitators:Peter Kaye
Developed by Peter Kaye UVA McIntire ‘89 and Harvard Business School ‘94, this course is based on his general management and marketing operating experience at large companies like Coca-Cola, Diageo, and Nestle and entrepreneurial ventures such as Honest Tea.
If you are an University of Virginia alum, use your @virginia.edu email at checkout to receive a discount.
Are you part of the UVA Career Connect program? Use your voucher at checkout. If you are not signed up, go to https://uva.careerconnect.1mentor.io/ to enroll OR to create a profile.
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